Failure can evoke such strong negative emotions it's rarely considered a positive experience. After all, no one consciously sets out to fail. But there's so much value in the experience if lessons are learned and applied next time around. It's how we grow as marketing experts, indeed as humans. Opportunities only exist in environments of [...]
I recently spoke at the Digital Exeter Meetup in Exeter on my favourite topic - voice search. For various reasons, I think it's inevitable that the adoption of voice is going to grow exponentially, and for other reasons I think it's not as useful as it could be... yet. Watch the full talk here.
If you work in social media, digital marketing or have any involvement in communications to teens and twenties, TikTok is probably something you've heard of and may even be investigating. But what is it? In their own words, it's about 'real short videos'. Everyday people and sometimes celebrities post short videos of themselves doing lipsyncs, [...]
I recently had the absolute pleasure of lecturing at the University of Exeter Business school for the 3rd year marketing undergraduates. As the latest addition to the new generation of marketers entering the fray in September when they graduate, I asked the digital marketing community on Twitter if they had any advice. The hints and [...]
I always enjoy putting myself in the mindset of my client and their business. Getting under their skin, immersed in their world, or into their mindset as I call it, is so enlightening. As a service provider, I am quite frequently getting into the mindset of an unfamiliar business and its people to understand their [...]
This is an odd topic for a digital marketer to be writing about, but it's one that I've always been curious about. We're obsessed with how quickly we can get Google's indexed updated whenever we launch a new site, new page or make a change to a site's content, but what about the reverse? I'm [...]
2018 was a year of huge professional highs for me in my digital marketing career. I moved up from Senior Digital Marketing Manager at AB... to the Head of Digital Strategy and Marketing. Lifetime career ambition ✅. My team and I also became DADI award finalists with a campaign for a great client who dared [...]
If you follow the AB curiosity blog, you'll know that I've been writing quite a bit recently about voice search, voice assistants and chatbots. Some people may think that none of the above are relevant to their business because voice assistants are primarily used to set cooking timers, look up local business directions and play [...]